Social promotion in former Soviet Union makes the world better
Social promotion is not new in Russian Federation as it may seem. Even during the years of Soviet Union social advertising took significant place in everyday life. All Russians who lived in Soviet times remember social posters and television spots where messages of liability were declared. The following texts were so much popular: “Save Soviet nature, it’s our mpther”, “Matches are not toys for children” etc. All these social advertisments were supported by SU government and made by official institutions. Nowadays everything has changed and we may find many silly social advertising which is supported by official government, non-governmental companies and private persons. Much money is spent every month on various social campaigns which are created by strong media campaigns with movie spots, social booklets, texts etc.
A lot of international foundations work on the territory of former Soviet Union and lots of social ads from different countries can ve found at the moment in Russia. I am sure that it is really good as we have a unique chance to use best Ameriacan experience in the field of social advertizing as our own traditions in this area are very weak but we have lots of ideas and creative directors who can make all them visible. That’s why various contests of social advertizing are so popular now in former Soviet Union and many professional promotion agencies took an active part in such kind of competitions and if you enter tube sites you can look for many social spots created by the leading Russian firms but sometimes the visualization of social problems leaves much to be desired. Still there are quite a lot of interesting social videos on alcohol addiction and other issues. But of course, we should always remember about the following situation in Russia and the main difficulties which the government has to solve. One of such difficulties is demographic decrease as too many people die in Russia and they know that they should force families to give more births. As an example of social promotion which concentrated on demographic difficulties we can mention social posters which were placed in Moscow metro with a lady with 3 children on her knees. This post is more uncertain rather than gives replys as there is no guy on this poster and the lady looks sad.
I think that social promotion in Russian Federation just starts its way and in the nearest future we will see lots of great examples of TV spots and social posters as well as complicated social campaigns.